Moving from 'controlling' to 'training' objects
Assa Ashuach, Assa Ashuach Studio, London, UK
ABSTRACT - The AI light has an artificial intelligence brain that senses space through five different sensors. Using a biologically inspired mechanism, this structure morphs and generates new behaviours according to your personal space.
When you first invite it into your home, you have to let it get accustomed to its new environment. Once it is relaxed, the training can then begin. It has five senses that track changes in its environment and slowly it develops a set of behaviours that indicate a new character to each light. The user is also able to interact with the light by playing with it through sounds, light and movements. This smart structure may behave in unpredictable ways if moved to an unfamiliar space.
One of the revolutionary aspects in this project is the introduction of the notion of 'training' over 'controlling'. In this product there are no buttons and no remote control. The product will develop it behaviours by personal training and a natural interface.
Additive technologies allowing for new types of forms and structures to be developed, only when mastering these tools and techniques one can intuitively innovate. In the AI light a biologically inspired mechanism was developed. Replicating this structure behaviour would be impossible in any other technology.
The notion of 'Training' an object to behave was possible thanks to the engineering of a one intricate part. A one part made of one material that can be flexible, soft and foamy at areas but yet harder and solid at others.
Biography
Assa Ashuach was born in Israel, in 1969. He studied a BA in product design at the 'Betzalel Academy of Art and Design' in Jerusalem. Just after graduating, he opened a design studio that dealt mainly with design in cooperation with architects. One of the studio's major projects was the design of the Football stadium VIP lounge at Bloomfield Tel Aviv. He moved to London in 2001, where he continued to work on his studio's projects while completing Design Products MA at the 'Royal College of Art'. He graduated in 2003 and received the RCA Society and Thames & Hudson Art Book Award for 2003.
His studio focuses today on three main tracks: product design, collaboration with architects and self-production using advanced manufacturing techniques. He exhibited at different galleries and museums and was invited to Japan by IDEE to show at the 'Esplanade' Spiral Building in Tokyo. Some of his work was bought by The Contemporary Art Society for the 'Special Collection Scheme' in London 2004. Assa new furniture and lights ware featured at the London design museum Tank and atrium over the London design festival and Frieze art fair 2005-6. Assa received the Design Museum and Esmee Fairbairn Foundation Award and the 'red dot' award for product design 2006. In his last solo show at Rabih Hage gallery in London Assa exposed the AI light, a biologically inspired mechanism that for the first time introduced the notion of 'training' products over controlling them. Assa was invited to lead the new "MA Design Suit" at London Metropolitan University 2007.
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