RM for the home based market
Cathy Lewis - Desktop Factory
ABSTRACT - Desktop Factory's patented technologies and new printing processes will deliver a 3D printer at a fraction of the cost of current solutions, allowing much broader adoption of RP across smaller companies and educational institutions. By challenging the current industry with a dramatically reduced price point Desktop Factory has created significant new awareness and demand for 3D printing. The ultimate focus is to deliver this compelling technology to consumers and hobbyists, at which point the offering will straddle the line between rapid prototyping and rapid manufacturing in response to existing requirements for school projects, customized toys and crafts, even household repairs. These low cost 3D technologies will fuel a myriad of new applications yet to be imagined enabling true mass customization and the creative disruption of the manufacturing value chain.
Biography
Cathy Lewis joined Desktop Factory as Chief Executive Officer in August of 2006. Prior to her arrival at Desktop Factory, Lewis spent five years at IKON Office Solutions, Inc. as senior vice president of marketing. Lewis was responsible for the ongoing development of IKON's integrated marketing strategies and global branding campaign, as well as product portfolio development and management and channel marketing programs. Lewis, who reported to IKON's chairman and chief executive officer, also oversaw the development of IKON's long-term strategy and key growth initiatives.
Lewis previously spent more than ten years at Xerox where, in her last position, she served as vice president of worldwide marketing for Xerox Color Solutions business unit. In this capacity, Lewis was responsible for the development and implementation of marketing strategies for color printing and multi-function products, primarily for the production and graphic arts market. Previously, Lewis held executive positions in the office and network printer businesses as vice president for strategic relationships and strategic marketing, respectively. Lewis also has sales and operations experience from her positions as district sales manager and vice president of Xerox Production Systems in the western United States.
Prior to joining Xerox, Lewis was a district manager for Siemens Information Systems, and owner of a service bureau and microcomputer sales firm in California.
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